Performance Marketing & Demand Generation Plan, execute, and optimize paid campaigns across Google Ads, LinkedIn Ads, Microsoft Ads, Meta Ads, YouTube Ads, and Display Networks. Manage and scale monthly marketing budgets from ₹10 Lakhs to ₹1 Crore+. Drive qualified leads, demo bookings, free trial signups, and revenue opportunities. Develop and execute full-funnel demand generation campaigns across multiple geographies. Account-Based Marketing (ABM) Build and execute ABM campaigns targeting enterprise and mid-market accounts. Create audience segments based on industry, company size, intent signals, and buying stages. Work closely with sales teams to align target account strategies. Marketing Automation & Lead Nurturing Design and implement automated lead nurturing workflows. Manage integrations between CRM, marketing automation, and advertising platforms. Develop lead scoring models and lifecycle marketing programs. Optimize lead handoff processes between marketing and sales. Conversio...