About the Company We are building a next-generation beverage brand rooted in great taste, clean ingredients, and a bold, youth-first attitude. Our vision is to create mass-market products with modern appeal and strong cultural relevance. This is an opportunity to join a fast-growing challenger brand and play a key role in shaping its identity, voice, and growth journey. Role Overview We are looking for a proactive, target-driven Sales Officer to manage and grow sales within the assigned territory. The role involves distributor management, general trade execution, and driving both primary and secondary sales. The ideal candidate will have hands-on FMCG sales experience, preferably in the beverage industry. Key Responsibilities Drive sales and market share growth for beverage products in the assigned territory Manage General Trade outlets and distributor network Ensure achievement of primary and secondary sales targets Act as the main point of contact for existing and potential customers...