Social Media Manager

Social Media Manager — Food-Tech (Remote)

Reports to: VP, Digital - India

About the Role

We're looking for a Social Media Manager to own the voice, presence, and performance of our brand across all social platforms. This is a high-visibility role at the intersection of food culture, technology, and community: ideal for someone who can move fluidly between scrappy real-time content and a longer-term brand strategy. You'll report into the VP of Digital and partner closely with Content, Brand, Growth, and Customer teams to turn social into a measurable growth channel, not just a brand awareness exercise.

What You'll Do

• Own and execute the organic social strategy across Instagram, TikTok, X, LinkedIn, YouTube Shorts/Pinterest (platform mix as relevant), including content calendar, voice/tone guidelines, and day-to-day publishing
• Lead community management: respond to comments/DMs, monitor sentiment, and flag issues or opportunities in real time
• Partner with the Content and Creative teams to develop platform-native video, photo, and copy that reflects current food/social trends while staying true to brand identity
• Identify and manage relationships with creators, influencers, and brand ambassadors in the food and lifestyle space
• Track and report on KPIs (engagement, follower growth, reach, share of voice, conversion-assisted metrics) and translate data into actionable strategy shifts
• Stay ahead of platform algorithm changes, emerging formats, and cultural moments relevant to food, tech, and consumer trends
• Collaborate with Paid Social/Growth to align organic and paid content strategy
• Manage social media tools/platforms (e.g., Sprout Social, Later, Dash Hudson) and maintain a consistent publishing cadence
• Support crisis communications or rapid-response content needs in partnership with PR/Comms as needed
• Contribute to quarterly social strategy planning and present results to leadership

What You Bring

• 4–7 years of social media management experience, ideally in food, CPG, consumer tech, or a fast-moving D2C brand
• A portfolio or examples of organic social campaigns you've led that drove measurable engagement or growth
• Sharp instincts for what makes content "stop the scroll," especially in food/video-first formats
• Strong writing and editing skills; comfortable being the voice of a brand across multiple platforms and tones
• Experience managing or directing freelance creators, videographers, or photographers
• Data fluency; comfortable in analytics dashboards and translating numbers into a narrative for leadership
• Highly self-directed; thrives in a remote, fast-paced startup/scale-up environment with minimal hand-holding
• Bonus: experience in food-tech, delivery, grocery, or culinary media specifically

Why This Role

This is a chance to shape the digital voice of a category-defining food-tech brand at a pivotal growth stage, with real autonomy and a direct line to senior leadership shaping the broader digital strategy.