
We are looking for a passionate and creative Content Creator who gets short-form video.
The hooks, the saves, and everything in between.
This isn’t a “post for the sake of posting” role. You’ll own our short‑form presence end‑to‑end and help shape content that actually stops the scroll, not just fills the feed.
KEY RESPONSIBILITIES
• Ideate, shoot, and edit Reels and YouTube Shorts end-to-end — concept to publish. Be the OG creator for the brand.
• Turn trends, formats, and audios into content that feels on‑brand, not forced
• Help define and evolve our brand’s short‑form vibe and visual language (with support from the creative team). Write compelling hooks and captions that drive engagement and saves
• Collaborate with the design and marketing teams on campaign-led content
• Manage a content calendar and ensure consistent publishing cadence
• Analyse performance metrics and iterate based on data
• Source UGC inspiration, reference creators, and contribute to content strategy discussions
WHAT WE’RE LOOKING FOR
• 2–4 years of experience in content creation, social media, or a related field
• Proficiency with mobile editing tools
• Strong sense of visual aesthetics, storytelling, and on-screen energy
• You understand how Instagram and YouTube Shorts actually work (algos)
• Ability to work fast, adapt quickly, and thrive in a fast-paced environment
• An active personal content portfolio or social presence is a strong plus
• Should be confident in front of the camera
NICE TO HAVE
• Experience with brand or D2C content creation
• Basic graphic design skills (Canva, Adobe Express)
• Plugged into India’s creator / influencer ecosystem
WHAT YOU’LL GET
• Creative freedom to experiment and build your own style which matches the brand vision
• An opportunity to work with one of the fastest-growing beauty brands
• Exposure to brand strategy, growth marketing, and cross-functional collaboration
Do add your folio/work/personal Instagram link to your resume before applying.
Content Creator
Sotrue