Social Media Manager

Job Description – Social Media Manager

Position: Social Media Manager

Location: Rangpuri, Mahipalpur, New Delhi

Department: Marketing & Brand

Employment Type: Full-Time

Experience Required: 8–10 Years

Industry: Beauty, Makeup, Luxury, Training & Education

About the Company

We are a fast-growing beauty and makeup brand committed to creating premium experiences for our clients through exceptional services and engaging digital content. We are looking for an experienced Social Media Manager who can lead our digital presence, build brand awareness, increase engagement, and drive business growth across all social media platforms.

Job Summary

The Social Media Manager will be responsible for developing and executing social media strategies, managing content calendars, overseeing content production, analyzing campaign performance, and leading the social media team. The ideal candidate should have strong experience in beauty, fashion, luxury, lifestyle, or personal branding.

Key Responsibilities

1. Social Media Strategy & Planning

* Develop and execute comprehensive social media strategies aligned with business objectives.

* Plan monthly content calendars for all social media platforms.

* Identify trending content opportunities and industry trends.

* Increase brand awareness, audience engagement, and lead generation.

2. Content Management

* Coordinate with photographers, videographers, designers, and editors for content creation.

* Ensure high-quality, engaging, and brand-consistent content.

* Manage daily posting schedules across all social media channels.

* Review captions, creatives, hashtags, and publishing schedules.

3. Platform Management

Manage and optimize:

* Instagram

* YouTube

Ensure all platforms remain active, engaging, and aligned with the brand identity.

4. Campaign Management

* Plan and execute organic and paid social media campaigns.

* Collaborate with the marketing team on product launches and promotional campaigns.

* Monitor campaign performance and optimize results.

* Coordinate influencer marketing campaigns.

5. Community Management

* Respond to comments, messages, and customer inquiries.

* Build strong relationships with followers and customers.

* Monitor brand reputation across social media platforms.

* Handle customer feedback professionally.

6. Analytics & Reporting

* Track KPIs including reach, engagement, impressions, followers, and conversions.

* Prepare weekly and monthly performance reports.

* Recommend improvements based on data analysis.

* Monitor competitor performance and industry benchmarks.

7. Team Leadership

* Manage and mentor content creators, designers, video editors, and social media executives.

* Allocate tasks and monitor team productivity.

* Ensure timely delivery of campaigns and content.

* Conduct regular team performance reviews.

8. Brand Development

* Maintain brand consistency across all digital platforms.

* Introduce innovative content ideas and campaigns.

* Strengthen online brand positioning and customer engagement.

* Support business growth through creative digital marketing initiatives.

Required Qualifications

* Bachelor’s degree in Marketing, Mass Communication, Digital Marketing, or a related field.

* 8–10 years of experience in social media management.

* Experience in beauty, luxury, fashion, lifestyle, or personal branding is preferred.

* Strong understanding of digital marketing and social media algorithms.

* Excellent written and verbal English communication skills.

Required Skills

* Social Media Strategy

* Content Planning

* Content Marketing

* Brand Management

* Influencer Marketing

* Paid Social Media Campaigns

* Copywriting

* Community Management

* Analytics & Reporting

* Team Leadership

* Project Management

* Creative Thinking

* Time Management

* Communication Skills

KPIs

* Growth in followers and audience engagement.

* Increased reach and impressions across platforms.

* Lead generation through social media campaigns.

* Campaign ROI and conversion performance.

* Content consistency and posting schedule adherence.

* Brand awareness and online reputation.

* Team productivity and campaign delivery.

Preferred Candidate Profile

* Creative and strategic thinker with strong leadership skills.

* Passionate about beauty, fashion, and digital trends.

* Highly organized and capable of managing multiple projects simultaneously.

* Data-driven with excellent analytical and decision-making abilities.

* Ability to work in a fast-paced, target-oriented environment.