Activation Marketer- Commercial Branding

3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.

Job Description:

Job Title:

Activation Marketer- Cleaning & Workplace Safety portfolio, Commercial Branding & Transportation Safety Division, 3M India

Overview:

The activation marketer is expected to spearhead marketing strategies to drive portfolio’s growth and enhance it’s awareness & and value proposition amongst stakeholders (end customers, channel & influencers) , while simultaneously ensuring alignment with the company's mission and other departments.

Description:

The jobholder should be capable of recognizing and evaluating new market trends, customer insights and feed inputs to strategic planning teams at Asia and global level and accordingly develop strong execution plans and bring a regular review rhythm to drive execution.

He/she should also be able to identify and execute marketing campaigns and identify new projects for growth. Should have good knack of financial understanding to regularly conduct price/profit analysis, project pricing, mix improvement & portfolio optimization. A good understanding of distribution & key account management type business, digital marketing, website optimization, promotional & rebate efforts, price management, market analysis, etc. is a must in order to meet the basic expectations from the role

The role broadly includes but not limited to:

Strategy, planning, global alignment & execution.

Drive change, growth, and continuous improvement.

Spearhead the introduction & establish new products in the market

Engagement with end customer & channel to drive market growth

Campaign conceptualization & management

Cross functional stakeholder management within country, area & global organisations

Qualifications:

-8-10 years in marketing with a proven track record in mid-senior marketing roles, with at least 5-6 years in trade or channel marketing roles

-Demonstrated experience in developing and executing successful marketing campaigns.

-Proficiency in analysing, representing & reporting data

-Excellent communication and collaboration skills.

-Ability to think creatively and innovatively, with a focus on achieving business results.

-Familiarity with the latest trends, technologies, and methodologies in marketing, digital marketing, and e-commerce. The ability to think freely, work independently, excellent communication, demonstrate outstanding problem-solving skills and a high level of self-drive are essential to this role.