Job Description • Identify and evaluate new market segments with high growth potential for the business. • Develop and execute market-entry and growth strategies for emerging business areas. • Build long-term business plans and growth roadmaps for assigned strategic initiatives. • Monitor industry trends, government policies, investments, and competitor activities to identify opportunities. • Establish relationships with key owners, consultants, contractors, OEMs, industry bodies, and influencers. • Drive specification, approvals, and product adoption within targeted market segments. • Create and develop project pipelines to generate sustainable business opportunities. • Identify strategic partnerships and alliances to accelerate market penetration. • Work closely with Product Management, Technical Services, Marketing, and Sales teams to launch solutions relevant to new markets. • Lead pilot projects, proof-of-concept opportunities, and initial market deployments. • Support regional sa...