Property Sales and Strategy Lead

DHANRAJ GLOBAL CORPORATION PVT. LTD.

Job Description

Head – Sales (Company-wide)

Position Title: Head – Sales (Company-wide)

Function / Department: Sales & Marketing

Location / Site:Head Office — Vashi, Navi Mumbai;
travel across all project sites

Employment Type: Full-time

Reports To: Managing Director

Positions Reporting In: All Site Heads;
Sourcing, Closing & sales support teams across all projects

Travel Requirement: Frequent, across all project sites

Salary Range: ₹50 L – ₹60L per annum + performance incentive

Job Purpose

Lead the entire sales function of Dhanraj Global Corporation across all projects and sites — owning the company-wide sales revenue target, the sales organisation, channel strategy, pricing and discount governance, and sales reporting. The Head – Sales is the single point of contact and accountability for all sales matters, building a scalable, process-driven, RERA-compliant sales engine aligned with the company’s growth and IPO-readiness objectives.

Single Point of Contact

This role is the sole owner and escalation point for all sales-related matters: revenue delivery, sales strategy, team, channel partners, pricing/discount approvals (within DoA), sales MIS, and sales-related external stakeholders. All sales reporting to management routes through this role.

Boundary note: post-booking stage-linked collections and customer servicing remain owned by the CRM Manager;
statutory, accounting and financial-control matters remain owned by Finance. The Head – Sales coordinates with both but does not own collections beyond booking stage or financial reporting.

Key Responsibilities

Sales Strategy & Revenue Ownership (Owns the Company Number)

- Own the company-wide sales revenue and booking-value target across all projects;
set and deliver site-wise targets that roll up to the company plan.

- Develop and execute the overall sales strategy, project launch plans, pricing strategy, and inventory absorption plans in coordination with management.

- Drive sales velocity and value-maximisation across the portfolio (unit mix, premium inventory, price discipline).

Sales Organisation & Leadership

- Lead all Site Heads and the entire sales team across projects;
set structure, quotas, and performance standards.

- Build, mentor, and scale a high-performing sales organisation;
manage hiring, capability-building, and succession in coordination with HR.

- Run a disciplined sales-review cadence (daily/weekly/monthly) across all sites;
hold Site Heads accountable to funnel and revenue targets.

Channel & Marketing

- Own company-wide channel-partner strategy and key CP/institutional relationships;
ensure consistent CP productivity across sites.

- Coordinate with Marketing on lead generation, campaigns, launches, and brand positioning;
ensure sales-marketing alignment on lead quality and cost-per-acquisition.

Single Point of Contact & Governance

- Act as the single POC for all sales matters for the MD, management, and external sales stakeholders.

- Own pricing and discount governance: approve deviations within DoA limits and ensure all selling stays within RERA and company policy.

- Ensure SOP adherence, accurate CRM usage, and clean documentation hand-offs from Sales to CRM and Finance across all sites.

Sales MIS, Forecasting & Reporting

- Own consolidated sales MIS across all projects;
present accurate revenue, funnel, collection-at-booking, and pipeline reporting to the MD/Board.

- Forecast sales and booking-value with reliability;
provide early warning on shortfalls and corrective plans.

Collections Linkage & Cross-functional Coordination

- Ensure booking-stage collection targets are met across sites in coordination with CRM and Finance (ongoing collections owned by CRM).

- Coordinate with Finance, CRM, Legal, and Projects to ensure smooth end-to-end customer flow from sourcing to possession.

IPO-Readiness & Scalability

- Build a scalable, documented, process-driven sales function fit for a professionally managed, IPO-track company.

- Institutionalise sales SOPs, data discipline, and governance so the function scales across new projects without loss of control.

Decision Authority

- Owns company-wide sales targets, structure, and team allocation;
sets site-wise targets and quotas.

- Approves discounts / pricing deviations and sales/marketing spend up to decided limit;
beyond this escalates to MD/Board.

- Sole sales-side approver for CP empanelment and payout structures within policy;
no authority to deviatefrom RERA or company pricing-governance rules.

Qualifications & Competencies

Essential

- Graduate;
MBA (Sales/Marketing) strongly preferred.

- 12–18+ years in real-estate sales with proven experience leading multi-site / multi-project sales teams and owning a company or business-unit revenue number.

- Strong RERA knowledge, channel-partner ecosystem, CRM/MIS discipline, and pricing/launch experience;
fluent Marathi/Hindi/English.

Preferred

- Experience scaling a sales function in a growing or IPO-track developer;
track record of successful project launches in Navi Mumbai & Raigad district.

Competencies

- Strategic leadership, commercial acumen, P&L/revenue ownership, team-building, negotiation, governance mindset, and executive-level communication.

Preferred Industry

Residential, Commercial, Luxury, or Mixed-Use Real Estate Projects.