To ensure revenue generation for the company Making sales calls Preparing client proposals & presentations Plan weekly sales cycle by doing account mining of the allocated accounts through client meetings accordingly Preparing sales related reports including daily call reports, weekly reports, sales projection report, monthly sales plan etc. Maintain strong relationships with clients and agencies in the person’s portfolio Market Information Conducting competition tracking and monitoring on frequent basis Understand in detail about client spends at a brand level and then develop Go to Market approach To look at broader perspective, think through ideas and create solutions for clients via upselling & cross selling of various properties Media Tracking to generate prospects Provide written brief to programming for the spot / commercial based on inputs from client / agency Ensure that ROs and TOs are appropriately generated and the spots are scheduled accordingly (through the sales coordina...