Profile :- Area Sales Manager (ASM) Location:Uttarakhand Experience: 5 8 years in FMCG/Food Industry Industry: FMCG / Food & Beverages / Spices Job Purpose We are looking for a high-energy Area Sales Manager to drive growth and market penetration. The ideal candidate will be responsible for strengthening existing distribution network, appointing new dealers, and leading a team of sales executives to ensure that our authentic spices reach every household. Key Responsibilities 1. Channel Sales & Distribution Management Oversee and optimize the primary and secondary sales through the existing distribution network. Ensure product availability and visibility across all retail formats (General Trade, Modern Trade, and Kirana stores). Monitor distributor health, including stock levels, credit limits, and ROI. 2. New Dealer & Distributor Appointment Actively identify and onboard new high-potential distributors and dealers to expand the market footprint. Conduct market mapping to identify "whit...