Position : Area Sales Manager - Guwahati Supervised by : Zonal Head Role Purpose Role holder responsible for sales fulfilment and achievement in designated area and maximizing revenue, profitability and efficiency while expanding product and customer base to achieve larger organizational objectives. Planning, Strategy & Financials Understand the sales strategy for the General Trade business at BCCL for the achievement of annual sales targets, expansion and retention of market / customer base and development of a strong brand proposition Provide inputs to the Sales Manager regarding the trends, product portfolio in terms of sales volume, product mix and market conditions Understand and support development of the Distribution strategy to ensure optimal supply of goods based on market requirements across the designated area Monitor the activities performed by the dealers and distributors, Sales Promoters in the allocated area and address any performance gap Conduct market research and cre...