Copywriter

Company Description

M.A.D (Mad About Digital) is a full-service Digital Marketing, Communications, and Design Agency dedicated to helping brands amplify their presence online. With a dynamic and creative approach, M.A.D specializes in delivering innovative strategies tailored to meet client needs. By crafting impactful campaigns and designs, M.A.D ensures brands make a lasting impression in the digital space.

About the role-

We are looking for a creative and detail-oriented Copywriter who can craft compelling content across social media, digital platforms, and marketing campaigns. The ideal candidate is passionate about storytelling, understands brand communication, and can turn ideas into engaging content that delivers results.

Key Responsibilities-

• Write clear, concise, and on-brand copy for social media, websites, blogs, emailers, campaigns, and marketing collateral.
• Create content for posts, reels, stories, and other digital formats while staying updated on platform trends and cultural moments.
• Understand client briefs, including objectives, target audience, and brand tonality, and develop creative concepts accordingly.
• Assist in content planning, social media calendars, and campaign ideation.
• Conduct research on industry trends, competitors, and consumer insights to strengthen content and creative strategies.
• Collaborate with designers, strategists, account managers, and creative teams to deliver integrated campaigns.
• Participate in brainstorming sessions and support pitches and new business presentations.
• Edit, proofread, and maintain high standards of quality, consistency, grammar, and brand adherence.
• Manage multiple projects and deliver quality work within deadlines.

Skills and Qualifications-

• Excellent writing, editing, and proofreading skills with a strong command of English.
• Strong understanding of social media platforms and digital content formats.
• Creative thinking with the ability to adapt tone and style across brands.
• Good research skills and attention to detail.
• Strong communication, collaboration, and time-management abilities.
• Ability to consistently deliver high-quality content under deadlines.

Good to Have-

• Experience in digital marketing or agency environments.
• Exposure to campaign ideation and pitch presentations.
• A good sense of humor and understanding of internet culture and trends.