Senior Sales Officer – HORECA Channel

Location: Goa

CTC: Up to ₹7 LPA

Experience: Minimum 3 Years

Qualification: Graduate in any discipline (preferred)

Job Summary

We are seeking a dynamic and result-oriented Senior Sales Officer to drive sales growth within the HORECA (Hotels, Restaurants, Cafés/Catering) channel in Goa. The role involves developing strong customer relationships, expanding market presence, identifying new business opportunities, and achieving sales targets within the assigned territory.

Key Responsibilities

• Drive sales and business development across the HORECA channel.
  
• Build and maintain strong relationships with hotels, restaurants, cafés, caterers, and institutional customers.
  
• Identify and onboard new customers to expand market reach.
  
• Achieve monthly, quarterly, and annual sales targets.
  
• Conduct regular market visits to understand customer requirements and market trends.
  
• Ensure effective product placement, visibility, and promotional activities.
  
• Manage customer negotiations, pricing discussions, and order closures.
  
• Coordinate with distributors and internal teams to ensure timely order fulfillment.
  
• Monitor competitor activities and provide market intelligence.
  
• Prepare sales reports, forecasts, and territory performance updates.
  

Required Skills

• Strong HORECA Sales Experience
  
• Business Development & Client Acquisition
  
• Key Account Management
  
• Negotiation & Relationship Management
  
• Territory Sales Management
  
• Market Analysis & Competitive Intelligence
  
• Communication & Presentation Skills
  
• MS Office & Sales Reporting
  

Requirements

✔ Minimum 3 years of sales experience in the HORECA channel

✔ Experience handling Hotels, Restaurants, Cafés, Caterers, or Institutional Accounts

✔ Strong network within the Goa HORECA market preferred

✔ Proven track record of achieving sales targets

✔ Excellent communication and negotiation skills

✔ Ability to travel extensively within the assigned territory

✔ Self-motivated, customer-focused, and result-driven professional

Preferred Background

• FMCG
  
• Food & Beverage
  
• Hospitality Supplies
  
• Consumer Products
  
• Beverage Industry
  
• HoReCa Distribution & Institutional Sales