1. Sales Target Achievement: Drive sales target achievement across segments. Implement strategies for performance improvement. 2. Customer Relationship Management: Build strong relationships with dealers, distributors, and fleets. Resolve customer complaints to ensure satisfaction and retention. 3. Market Expansion and Penetration: Identify and exploit untapped markets for business growth. Develop plans to increase product penetration and market share. 4. Product and Market Insights: Analyze customer feedback and market trends. Provide insights to enhance sales efficiency and product offering. 5. Technical Team Support: Assist Technical services team by assessing certain percentage of claim tyres. 6. Coordination and Reporting: Coordinate with commercial and marketing teams. Generate timely reports for regional office. 7. Compliance and Standardization: Ensure adherence to company procedures and standards. Address market complaints and drive efficiency improvements proactively.