About the Role: We are looking for a TikTok Performance Marketing Specialist to drive paid media growth across international markets. This role owns campaign execution end-to-end — from setup and optimization to creative testing and reporting — while working closely with the Content Strategist and creator team to turn high-performing content into scalable paid results. Key Responsibilities TikTok Paid Media Management Plan, launch and optimize TikTok advertising campaigns across international markets. Manage campaign setup, targeting, budgets, bidding, optimization and reporting. Monitor campaigns daily and identify opportunities to improve performance. Manage full-funnel campaigns across awareness, consideration and conversion. Execute TikTok Shop strategies to drive revenue growth. Performance Optimization Track key performance metrics across campaigns and markets. Conduct regular campaign and audience analysis. Optimize campaigns based on performance data and business objectives. Cr...