Area Sales Manager

The Area Sales Manager is responsible for driving business growth, strengthening market execution, and ensuring superior availability and visibility of company brands across the assigned territory. The role involves leading distributor operations, managing frontline sales teams, building strong trade relationships, and delivering sustainable business performance in line with the organization's sales objectives. Key Responsibilities Business Delivery & Market Execution Drive primary and secondary sales to consistently achieve volume, value, and market share objectives across the assigned territory. Ensure maximum distribution, availability, visibility, and merchandising of all company brands across relevant trade channels. Execute regional and national sales initiatives, promotional activities, and line plans with excellence. Monitor market trends, competitor activities, and customer insights to identify opportunities for business growth. Develop and implement territory development plan...