At Plum, we use AI.It helps us think faster, explore more directions, break the creative block, and catch the obvious stuff. It doesn't know what it feels like to write nineteen headlines, hate all of them, and find the twentieth one at 1:00 pm. Because you refused to stop.It doesn't fall in love with a molecule and figure out how to make a customer fall in love with it too. It doesn't know the difference between a sentence that's correct and a sentence that's alive. That's where you come in! What you'll actually do Write. Across formats, across moods, across a brand voice that refuses to sound like everyone else's brand voice. Some days it's a product page that has to explain niacinamide without putting anyone to sleep. Some days it's a headline that has to stop a thumb mid-scroll. Some days the copy isn't supporting the campaign — it is the campaign, and that's the day we live for. What you bring At least 2 years of writing that wasn't written by a template (or by ChatGPT pretending ...