Job Description – Affiliate Media Buyer Position: Affiliate Media Buyer Experience: 3+ years Location: Gurgaon Employment Type: Full-time Vertical: CPL / Lead Generation About the Role We are looking for an experienced Affiliate Media Buyer with strong expertise in CPL and Lead Generation campaigns . The ideal candidate should have hands-on experience managing and scaling campaigns in Home Insurance, Home Improvement, and Auto Insurance verticals. Key Responsibilities Plan, launch, manage, and optimize CPL/Lead Generation campaigns . Manage campaigns on Facebook Ads, Google Ads, NewsBreak, or TikTok Ads . Optimize campaigns based on CPL, CPA, conversion rate, ROI, and lead quality . Scale profitable campaigns while maintaining target CPLs and performance. Monitor daily campaign performance, budgets, and key metrics. Conduct audience, creative, placement, and campaign-level testing. Analyze performance data and implement optimization strategies. Identify underperforming campaigns and ta...