Assistant Manager - Product Marketing

This role sits at the intersection of product innovation and revenue growth, directly influencing how FinnOne Neo® competes and wins in a rapidly evolving global lending landscape.

We are seeking a seasoned Product Marketing Manager to drive global positioning, messaging, and demand for FinnOne Neo®, our flagship lending platform. This role will be pivotal in shaping how the product is perceived across India, Middle East & Africa (MEA), and Southeast Asia (SEA), working closely with product, sales, and regional teams.

The ideal candidate brings 7+ years of experience in BFSI technology / lending platforms, with strong exposure to enterprise SaaS marketing, solution positioning, and GTM strategy.

If you have built and positioned lending products and want to take a global story across India, MEA and SEA this is your opportunity to shape the narrative of the leading lending community - FinnOne Neo®. 

Key Responsibilities

Product Positioning & Messaging

• Own and evolve FinnOne Neo®’s value proposition across segments (banks, NBFCs, digital lenders).

• Craft region-specific messaging aligned to market maturity (India vs MEA vs SEA)

Go-to-Market (GTM) Strategy

• Lead end-to-end GTM planning for product launches, upgrades, and regional expansion.

• Partner with regional sales to create Partner with regional sales to create market entry strategies for key geographies

• Align GTM with sales cycles typical of lending platforms 

Sales Enablement

• Develop high-impact sales assets: pitch decks, battle cards, ROI calculators, case studies.

• Support Support large deal pursuits with customized storytelling and solution positioning.

• Train sales teams across regions on product narratives and differentiation

Demand Generation & Campaigns

• Collaborate with demand gen teams to drive pipeline-building campaigns for both transformation for existing customers and GA releases for prospects. 

• Design account-based marketing (ABM) programs for product positioning in strategic accounts.

• Leverage digital, events, partnerships, and analyst relations to build visibility

Market & Competitive Intelligence

• Track competitor offerings and build competitive intelligence frameworks

• Identify market trends (embedded finance, digital lending, ESG lending, AI-led underwriting)

• Translate insights into product and marketing strategies. 

Customer & Analyst Engagement

• Develop compelling customer success product stories and testimonials.

• Work with analysts (Gartner, Forrester, IBS, etc.) to strengthen positioning.

• Represent the product in industry forums, events, and thought leadership platforms

Cross-Functional Collaboration

• Act as the bridge between Product, Sales, Pre-sales, and Marketing

• Influence product roadmap based on market feedback and regional needs

• Ensure consistent messaging across all touchpoints

Requirements

• 6+ years in product marketing / solution marketing in BFSI or Fintech

• Strong experience in lending platforms / LOS / LMS / digital lending ecosystems for retail, corporate, SME, FAS, Gold LOBs Experience in Automotive Finance and Islamic Finance would be an add on.

• Proven track record in global markets (India, MEA, SEA)

• Strong understanding of enterprise SaaS sales cycles and banking buyers

• Excellent storytelling, stakeholder management, and influencing skills

Preferred Experience

• Exposure to Loan Origination Systems (LOS), Loan Management Systems (LMS), Collections

• Experience working with NBFCs, banks, and digital-first lenders

• Familiarity with regulatory nuances across regions

• Experience in analyst relations, competitor intelligence and large deal support, Services Marketing

• Success Metrics (KPIs)

• Contribution to pipeline creation and deal wins

• Strength of product positioning and competitive differentiation

• Adoption of sales enablement assets across regions

• Analyst recognition and market visibility

• Regional GTM success (India, MEA, SEA)

Education : MBA

Benefits

Nucleus is well known for identifying, nurturing, and promoting the internal talent and having long mutually rewarding associations with its performing associates. Our focus programs help our associates to continuously grow based on their capability, performance, and career aspirations.